Privacy Policy

Nurture Cadence ("Company," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, mobile applications, and services (collectively, the "Services").

Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with our policies and practices, please do not use our Services.

1. Information We Collect

1.1 Information You Provide to Us

We collect information you voluntarily provide when you:

• Create an Account: Name, email address, phone number, company name, billing address, and payment information.
• Use Our Services: Contact lists, message content, campaign data, workflow configurations, and other content you upload or create.
• Communicate with Us: Information provided in support requests, feedback, or other communications.
• Participate in Surveys or Promotions: Responses and any other information you choose to provide.

1.2 Information Collected Automatically

When you access our Services, we automatically collect:

• Device Information: Device type, operating system, unique device identifiers, browser type, and mobile network information.
• Usage Data: Pages viewed, features used, click patterns, time spent on pages, and other interaction data.
• Log Data: IP address, access times, referring URLs, and system activity.
• Location Data: General location based on IP address.
• Cookies and Similar Technologies: We use cookies, pixels, and similar technologies to collect information about your browsing activities.

1.3 Information from Third Parties

We may receive information from:

• Business partners and service providers
• Social media platforms (if you connect your account)
• Public databases and data aggregators
• Marketing partners

2. How We Use Your Information

We use the information we collect to:

• Provide Services: Deliver, maintain, and improve our Services, including SMS messaging, voice AI, chatbots, and workflow automation.
• Process Transactions: Process payments, send billing communications, and manage your subscription.
• Communicate: Send service-related notices, security alerts, support messages, and administrative communications.
• Personalize Experience: Customize content and features based on your preferences and usage patterns.
• Marketing: Send promotional communications (with your consent where required).
• Analytics: Analyze usage trends, measure effectiveness of campaigns, and improve our Services.
• Security: Detect, prevent, and address fraud, abuse, and security issues.
• Legal Compliance: Comply with legal obligations and enforce our terms and policies.

3. How We Share Your Information

We may share your information in the following circumstances:

3.1 Service Providers

We share information with third-party vendors who perform services on our behalf, including:

• Cloud hosting providers (e.g., AWS, Google Cloud)
• Payment processors (e.g., Stripe)
• Communication service providers (e.g., Twilio for SMS/voice)
• Analytics providers
• Customer support tools

3.2 Business Transfers

In connection with a merger, acquisition, reorganization, or sale of assets, your information may be transferred as a business asset.

3.3 Legal Requirements

We may disclose information if required by law, legal process, or government request, or to protect our rights, privacy, safety, or property.

3.4 With Your Consent

We may share information with third parties when you provide explicit consent.

3.5 Aggregated or De-identified Data

We may share aggregated or de-identified information that cannot reasonably be used to identify you.

4. Your Rights and Choices

4.1 Access and Portability

You may request access to the personal information we hold about you and receive a copy in a portable format.

4.2 Correction

You may request that we correct inaccurate or incomplete personal information.

4.3 Deletion

You may request deletion of your personal information, subject to certain legal exceptions.

4.4 Opt-Out of Marketing

You may opt out of marketing communications by clicking the "unsubscribe" link in our emails or contacting us directly.

4.5 Cookie Preferences

Most browsers allow you to control cookies through settings. However, disabling cookies may affect your experience with our Services.

4.6 Do Not Track

Our Services do not currently respond to "Do Not Track" signals.

5. Data Retention

We retain your information for as long as necessary to:

• Provide our Services and maintain your account
• Comply with legal obligations
• Resolve disputes and enforce our agreements
• Support business operations

When information is no longer needed, we will securely delete or anonymize it.

6. Data Security

We implement appropriate technical and organizational measures to protect your information, including:

• Encryption of data in transit and at rest (256-bit SSL/TLS)
• Access controls and authentication requirements
• Regular security assessments and monitoring
• Employee training on data protection
• Incident response procedures

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

7. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. When we transfer data internationally, we implement appropriate safeguards to protect your information.

8. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to Know: Request information about the categories and specific pieces of personal information we have collected.
• Right to Delete: Request deletion of your personal information.
• Right to Opt-Out: Opt out of the "sale" of personal information (we do not sell personal information).
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise these rights, please contact us at privacy@nurturecadence.com.

9. European Privacy Rights (GDPR)

If you are in the European Economic Area (EEA), United Kingdom, or Switzerland, you have rights under the General Data Protection Regulation (GDPR):

• Access, correct, or delete your personal data
• Object to or restrict processing
• Data portability
• Withdraw consent at any time
• Lodge a complaint with a supervisory authority

Our legal bases for processing include: contract performance, legitimate interests, legal compliance, and consent.

10. Children's Privacy

Our Services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If we learn we have collected information from a child, we will delete it promptly. If you believe we have collected information from a child, please contact us immediately.

11. Third-Party Links and Services

Our Services may contain links to third-party websites or integrate with third-party services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies.

12. SMS and Communication Privacy

When you use our SMS messaging services:

• Message content is transmitted through our telecommunications partners
• We retain message logs for service delivery and compliance purposes
• Your contacts' information is stored securely and used only for your authorized purposes
• We comply with telecommunications regulations including TCPA, CTIA guidelines, and carrier requirements
• Nurture Cadence acts as a data processor for customer contact data. Users remain the data controller and are responsible for lawful processing.
• Users are responsible for honoring opt-out requests and removing contacts who withdraw consent.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by:

• Posting the updated policy on our website
• Updating the "Last Updated" date
• Sending an email notification for significant changes

Your continued use of our Services after changes become effective constitutes acceptance of the updated Privacy Policy.

14. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us:

Nurture Cadence
Email: privacy@nurturecadence.com
Ottawa, Ontario, Canada

For data protection inquiries in the EU, you may also contact our Data Protection Officer at dpo@nurturecadence.com.